Webinar: Building a River’s Identity to Attract New Users and Advocates

Watch “Building a River’s Identity to Attract New Users and Advocates” to learn different ways to create a unique identity for your river and attract new users and advocates in a sustainable way.

This 30 minute webinar was led by Mimi Wagner of Iowa State University. Rivers are often the most dynamic and visible landscape system in a region. And river recreation trails, as one of the primary ways people experience rivers and their surrounding lands, have enormous potential to build knowledge and advocacy among many different groups in a region. From paddlers to hikers, photographers and history buffs, Mimi will provide information and details on methods and publicly-available tools to collect and synthesize information useful in creating connections between a river and the residents of its region. Examples are included from recent projects associated with Iowa DNR State Water Trail planning.